E SPA & TLYN STUDIO BRINGS BIG CITY VIBES TO DOWNTOWN
Updated: Sep 23, 2020
E Spa is a full-service organic day spa. We offer manicures, pedicures, facials, waxing, tinting, makeup application & more. We specialize in bridal makeup, exclusively for the bride or the entire wedding party. We offer our custom line of mineral based makeup, TLYN -Truly Loving You, Naturally and our own skincare line for all skin types.
My name is Estina Hanes and I have been the owner and operator of the E Spa and Tlyn Makeup Studio for almost 21 years!
When I started out, I had big dreams, a lot of hope, $2,000 to my name, and a baby. I never gave up; I would knock on doors offer 50% off or free samples of my skin care or makeup line. I sent out letters promoting "Coffee Talks with Estina," giving beauty tips and limited-time deals to anyone interested. I never even took out a business loan, I just followed my dreams and built a business 100% through word of mouth.
Word of advice for anyone with their own dreams; never look back, just keep moving forward!
In 2014, I was made the main article in THE AMERICAN SPA MAGAZINE. I was honored in the "True Inspiration" issue for battling blood cancer and being a single parent of two kids, all while running my own business.
In 2015 I received "Best of La Crosse" for facials and organic services/products.
Since E Spa is a full-service organic day spa, we offer manicures, pedicures, facials, waxing, tinting, makeup application and much more. We specialize in bridal makeup, exclusively for the bride or the entire wedding party. I've been flown to many different cities to do weddings, including large cities such as Miami. We also offer our custom line of mineral based makeup, TLYN--Truly Loving You, Naturally and our own skincare line for all skin types.
Through our online social media presence, such as our Instagram account, we were discovered by New York Fashion Week. After that, I began my acting career, starring in hit movies like Feeling Minnesota, Mallrats, and the TV show From the Darkness. They were small parts, but I eventually got the attention of the Lifetime channel. I am mostly in the background in sets of CBS, Lifetime, and the like. More recently, I've done makeup for Victoria's Secret models, three of which were on the cover of Vogue.
I've been all over the world, but I specifically love the city of La Crosse and the resident's strong support for our local businesses. Within the community, I have helped many at-risk girls with following their own dreams in the SMART GIRLS PROGRAM. There I helped with spa projects, led self-esteem projects, and taught classes, similar to what I did for Western Technical College's "Life Long Learning."
I will always decorate your outside with my incredible #tlynskincare #tlynmakeup but true beauty comes from the inside and our flaws make us the most beautiful.
I also live downtown, and I support all local people. We have to have each other's backs and we have so much downtown to where people can get a bit from everyone. Main Street is a blessing and Downtown La Crosse is wonderful. -Estina Hanes, CEO of E Spa and TLYN Makeup Studio
When I'm not working at the E Spa, you can find me walking, hiking, painting, making pottery, shopping, enjoying live music, outdoor dining, and so much more in the downtown area.
I feel blessed to have such great support and to have been titled 7 Rivers Magazine's 2020 BEST SPA. I have received constant love and support from this wonderful city, and am grateful, humble and honored to be a downtown resident and business owner.
XOXO much love,
Estina Hanes
Owner and CEO of TLYN Makeup
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